Resource Articles
Building Better Innovation
Mark Haas is the CEO of the Helmsman Group, a company that has helped companies like Magic Spoon, Urban Remedy, Kellogg’s, and Haven’s …
The Dark Side of Celebrity Endorsements
As celebrities bask in their own fame, they are frequently offered exceptionally lucrative endorsement deals, often worth obscene…
Is Aaron’s Haroses the New Hummus?
Aaron Weiner, Founder of Aaron’s Haroses, wants to make haroses – aka charoset – a year-round treat…
Exclusive: Mars Unveils Strategy To Double Snacking Revenue To $36 Billion
Millions of Snickers, Milky Way, Three Musketeers and Twix bars roll off Mars conveyor belts on their way to holiday celebrations …
Mark Haas: Navigating The CPG Industry
Are you an aspiring or an existing entrepreneur struggling to grow your CPG brand? Do you need help identifying the potential risks …
Not Your Grandmother’s Sugar: New Players in the Sucrose Game
Sugar is the proverbial double-edged sword. Sugar, or sucrose, tastes delicious and offers both sweetness and functionality to a plethora of …
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